Turns out that WCVB has more online than just "our web site, thebostonchannel.com," as touted so relentlessly by cheery anchor Ed Harding and the rest of the news team. A big story in the N.Y. Times business section highlights Channel 5 as the first test station for an interactive-TV advertising and shopping service created by Boston-based Backchannel Media, which uses special set-top boxes in viewers' homes.
"The test offers viewers programs — and ads — they can respond to b...
More ...