WCVB gets interactive with more than Dickie's Doppler

Turns out that WCVB has more online than just "our web site, thebostonchannel.com," as touted so relentlessly by cheery anchor Ed Harding and the rest of the news team. A big story in the N.Y. Times business section highlights Channel 5 as the first test station for an interactive-TV advertising and shopping service created by Boston-based Backchannel Media, which uses special set-top boxes in viewers' homes. "The test offers viewers programs — and ads — they can respond to b... More ...